Exploring the Competitive Advantage of Local Creative Industry in Bali, Indonesia

Darma, I Ketut and Anik Puspa Ningsih, Ni Luh and Pertamawati, Ni putu (2019) Exploring the Competitive Advantage of Local Creative Industry in Bali, Indonesia. Jour of Adv Research in Dynamical & Control Systems, 12.

Text (Journal)
Exploring the Competitive Advantage of Local Creative Industry in Bali, Indonesia.pdf

Download (340kB) | Preview


Bali as one of the tourism destination in Indonesia is strongly supported by the creative industry. This industry has produces products and services as a tourism and economic support in Bali. The creative industry development policy is carried out by the Bali provincial government, including in Buleleng regency. The potential of Buleleng Regency is a creative culture based on local culture. Tourism development, craft development, arts, and agricultural culture have been carried out in Buleleng Regency, but other potentially creative industry sectors are not mapped optimally. The aim of this study is to create a potential mapping of creative industries in Buleleng Regency and to optimizing its development strategy. This study use Importance Performance Analysis (IPA). This study showed the creative industry in Buleleng regency is in the level of empowered and independent qualifications. The empowerment level has the percentage of establishment 20% - 50%. This level consisting of Applications and game developers; Photography; Product design; Mode; Film, video, animation; Culinary; Music; Publishing; Advertising; Television and Radio. The independent level, with a percentage of establishment 51% - 80% consist of 5 creative industry sectors, which is Architecture; Design; Visual communication; Craft; Performing arts and visual art

Item Type: Article
Uncontrolled Keywords: Creative Industry, Competitive Advantage, Importance Performance Analysis (IPA), Cartesian Chart.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Institution of Research and Community Service (LP2M) > Economics and Development Studies
Depositing User: I Putu Astina
Date Deposited: 14 Aug 2021 03:16
Last Modified: 14 Aug 2021 03:16
URI: http://repository.warmadewa.ac.id/id/eprint/1258

Actions (login required)

View Item View Item