Lexicon that Survives, Changes, and Innovates in Sanur Area: Ecotourism Linguistics

Kardana, I Nyoman and Muliana, I Nyoman and Mahayana, I Made Astu and Rajistha, I Gusti Ngurah Adi (2019) Lexicon that Survives, Changes, and Innovates in Sanur Area: Ecotourism Linguistics. In: Proceedings of the First International Conference on Technology Management and Tourism, ICTMT, 19 August, Kuala Lumpur, Malaysia. EAI.

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Abstract

Eco-linguistic research has been conducted quite often in recent years, though on the lexicon in one particular area. The purpose of this study is to examine the lexicon treasures in Sanur tourism area. This location is selected since the area is at the risk of being affected negatively by the development of tourism in Bali due to globalization. The development of information technology and the progress in tourism might change the behavior and social attitudes of the society, as well as the biological environment of an area. This study examines the impacts of the development of tourism in Sanur tourism area by examining the ecotourism linguistics. Also, it analyzes the lexicon that survive and become extinct and innovative in Sanur tourism area. The data used is in the form of written and spoken information. They were collected through observation and interview, supported by recording techniques. The results show that many lexicons are found in relation to the biological environment in Sanur area. Although most of them survive today, some have been affected negatively, becoming rare and extinct.

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