Business Analysis of Kereman Cow Meet Quality Following the COVID-19

Astiti, Ni Made Ayu Gemuh Rasa and Rejeki, I Gusti Ayu Dewi Seri and Mardewi, Ni Ketut (2023) Business Analysis of Kereman Cow Meet Quality Following the COVID-19. Agbioforum, 1 (25). pp. 154-163.

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Abstract

The COVID-19 pandemic has had a significant impact on the quality of meat. To improve this quality, it is imperative to prioritise research and policy initiatives that focus on farm management, environmental factors, feed efficiency, and feed quality. This study aims to examine the influence of farm management practices, feed efficiency, and feed quality on the meat quality of Kereman cows in Indonesia following the COVID-19 pandemic. This study examines the potential moderating influence of the farm environment on various factors, including farm management, feed efficiency, feed quality, and meat quality of Kereman cows in Indonesia following the COVID-19 pandemic. The primary data for this study was obtained from cow farmers in Indonesia using survey questionnaires. The article also assesses the reliability of the data and the relationship between the constructs under study using smart-PLS. The results of the study demonstrate a positive correlation between farm management, feed efficiency, and feed quality and the meat quality of Kereman cows in Indonesia. The results also revealed that the farm environment plays a significant moderating role in the relationship between farm management, feed quality, and meat quality of Kereman cows in Indonesia. The study provides guidance to regulatory bodies in formulating regulations pertaining to the enhancement of meat quality through the implementation of farm management practices, optimisation of feed efficiency, and improvement of feed quality.

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