Marketing Systems of Calf Bali

Astiti, Ni Made Ayu Gemuh Rasa and Suparta, I Nyoman and Lanang Oka, I Gusti and Antara, I Made (2016) Marketing Systems of Calf Bali. International Research Journal of Engineering, IT & Scientific Research (IRJEIS), 2 (11). pp. 73-80. ISSN 2454-2261

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Abstract

Maintenance calf breeders Bali less profitable for farmers may even affect revenues and increase production costs so that the habit of selling livestock farmers owned calf after the age of 6-8 months with relatively low prices because there is the determinant of the price of the middleman (broker). This can happen because the knowledge of the marketing of livestock products, especially on the price of calf Bali is not known with certainty and easily by livestock farmers. Knowing the purpose of this study is the cause farmers to sell, as well as the motivation of farmers to produce and market a calf Bali. Analyze marketing channels, as well as the impact on the income of farmers. Finding the calf Bali marketing system that is able to increase the income of farmers. Problems in this study are why farmers tend to sell calves? How marketing channels, income, motivation, as well as the government's role in helping farmers to increase their income from the sale calf? This research is explorative through surveys designed as a research explanations (explanatory research design) As well as this study is a combination of qualitative and quantitative with the main approaches used in solving the problem in this research is the quantitative approach, the complex is formulated as a quantitative model that is formulated in mathematics. This research was conducted on the calf Bali marketing system and market and Orion spread across two districts in the island namely: Badung and Buleleng. Locations were selected intentionally (purposive sampling) based on the population of Bali that most cows. Instrument or a measuring tool that is used as a research interview guide to help obtain answers from respondents is structured questionnaires and covered equipped open question. Data used in the form of quantitative and qualitative data. Qualitative data includes the characteristics of respondents, channel and marketing functions performed by any individual or institution related marketing, and analyzed descriptively. Quantitative data includes the margin and marketing costs as well as the farmer's share were analyzed to measure the efficiency of marketing. The collected data is then analyzed by means of simplified tabulation for easy counting. The results showed that farmers sell calf because there is an urgent need that must be met as school children (70%), 20 % because there are no cages and 10 % for not more than one calf want to look after. Marketing channels and Orion involving breeders and animal markets . There are four channels are formed from marketing agencies , namely : marketing channel I ( farmers - livestock market 10 % ) , marketing channels II ( Breeders - Orion - Animal Market 75 % ) , Channel III ( Breeders - groups of 5 % ) . And channels to IV (breeder to another breeder to breeder maintained in accordance purposes 10 %)

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