KEBERLANGSUNGAN TOKO TRADISIONAL DI KOTA DENPASAR DILIAT DARI ORIENTASI PASAR DAN KEPUTUSAN PENDANAAN

Kreswanto, Imam and Anik Puspa Ningsih, Ni Luh (2018) KEBERLANGSUNGAN TOKO TRADISIONAL DI KOTA DENPASAR DILIAT DARI ORIENTASI PASAR DAN KEPUTUSAN PENDANAAN. Prosiding Warmadewa National Conferenfe of Economic (WNCE). pp. 123-134. ISSN 2654-9077

Preview

Text Prosiding WNCE w_Imam.pdf Download (2MB) | Preview

Abstract

In some parts of the world, the common problems faced by Small and Medium Enterprises (SMEs), including traditional stores, are lack of financial capital, lack of human resources, weak business networks and market penetration capabilities, unfavorable business atmosphere, lack of business media and infrastructure. Various problems faced by SMEs resulted in disruption to the increase in business continuity, the days of the decline in the number of traditional shops in the city of Denpasar. business continuity is measured by financial performance. Financial performance is influenced by various variables including funding decisions, in this case is the use of capital decisions that must be managed optimally. In addition to Funding Decisions, market orientation is a process and activity related to customer creation and satisfaction by continuously assessing the needs and desires of customers. Companies that want to be able to live and continue to grow always need capital to be able to finance the company's operations. The purpose of this study was to determine the sustainability of traditional shop business that is proxied by financial performance seen from funding decisions and market orientation. The object of this study is 139 traditional shops in Denpasar with the criteria classified as Small and Medium Enterprises, business owners from Bali and Hindus, the number of cashiers is no more than 1 unit. Data analysis is performed using partial least square (PLS). It was found that market orientation had a positive and not significant effect on business continuity. Funding decisions have a positive and significant effect on business continuity. Market orientation and funding decisions have a positive and significant effect.

Actions (login required)

View Item