Impact of Bali Cattle Calf Marketing to the Farmers Income

Astiti, Ni Made Ayu Gemuh Rasa (2019) Impact of Bali Cattle Calf Marketing to the Farmers Income. The Journal of Research on the Lepidoptera, 50 (4). pp. 89-96. ISSN 2156-5457

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Abstract

The purpose of this study was to determine the marketing of Balinese calves that provide optimal income for farmers. This research is using explorative methods through survey. This research was conducted on the marketing of Balinese calves as well as animal markets and intermediary traders spread across Badung Regency. The research location was chosen deliberately (purposive sampling). The results of this study indicate that there are four channels formed by the calf marketing system in Bali, namely marketing channel I (breeder to other breeders 12%), marketing channel II (breeder-animal market-intermediary trader 10%), marketing channel III (breeder-intermediary traders-animal market 73%), and channel IV (breedersgroup 5%). Farmer income from the sale of calves through marketing IV that provides the highest income for both male and female calves is Rp 6,842,500 and Rp 3,717,500. The high marketing profit in channel IV is because the marketing costs are small because every marketing agency that is traversed wants profit, so the longer the marketing chain the higher the marketing margin. The most efficient calf marketing system is channel II, which is 0.25% because the smaller the efficiency of the marketing institution, the more efficient the marketing institution.

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