PEMBERDAYAAN WIRAUSAHA KELOMPOK SENI PAHAT KAYU MELALUI PELATIHAN MANAJEMEN DI KECAMATAN UBUD

Wahyuni, Ni Made and Setini, Made and Dewi, Kadek Goldina Puteri (2024) PEMBERDAYAAN WIRAUSAHA KELOMPOK SENI PAHAT KAYU MELALUI PELATIHAN MANAJEMEN DI KECAMATAN UBUD. Jurnal Ilmiah Pengabdian Pada Masyarakat, 8 (1). ISSN 25974688

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Abstract

Works of art are intellectual property creativity expressed in the form of sculptures on wood which have a philosophy of life and aesthetic values in Indonesia. Sculptors have a role in preserving cultural arts heritage, however the number of enthusiasts, especially craftsmen, has decreased, as has consumer buying interest. Reasons such as fixed turnover and declining interest in art have caused the profession of sculpture workers to be overlooked, and they have even switched to other jobs. The aim of this service program is to provide solutions to business problems, by advancing entrepreneurship education in wood carving arts groups to provide an important pathway to income and socio-economic benefits. The output target is the use of appropriate technology in business. Method of implementing community service with a focus on (1) Entrepreneurship socialization education; (2) Empowering mentoring subjects in the form of management training (financial literacy, digital marketing in business applications, and production with appropriate technology, (3) Providing assistance with IT-based production tools and financial governance, and (4) Post-empowerment assistance. Results This is marked by the increasing entrepreneurial character of wood carving businesses, increasing financial accounting skills, production skills with technology, and the presence of marketing on Instagram social media.

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